5 surprising Pinterest facts for online businesses
Even though Pinterest has been around for over a decdade, there are still a lot of things small business owners don’t know about Pinterest marketing. So if you’re a virtual assistant, a designer, a marketer, or run a different kind of an online business & are thinking about starting to use Pinterest for business, this post is for you. Keep on reading to find out 5 surprising facts about Pinterest marketing for online businesses!
#1: Pinterest is a visual search engine, not a social media platform
This is why things like SEO and keywords are super important on Pinterest. If you optimize your content & profile for search, you will get in front of potential clients when they’re actually searching for you and are ready to buy!
#2: Your number of followers doesn’t really matter
A client of mine has less than 40 followers, but her pins still reach 20.000 people every month & bring her more than 160+ website visitors on a monthly basis.
#3: A pin that you published months ago can suddenly go viral
I’ve seen this happen so many times already! A pin that didn’t really perform that well from the get go will suddenly gain momentum and go viral. Just another reason why you should never delete your pins and give Pinterest enough time to work its magic.
#4: You can fully automate your Pinterest marketing
There’s no need to be on the app every single day. You can create & schedule an entire month worth of content in just a couple of hours - learn how in my online course!
#5: Pinterest is all about recycling your existing content
Simply take whatever content you already have (portfolio work, photos, blog posts, or podcast episodes), repurpose it for Pinterest and let the platform turn it evergreen.
A win-win situation!
Looking for more Pinterest tips? Check out these resources!
