Social media vs. search marketing - key differences for online businesses
Do you really understand the difference between social media and search marketing? Do you know what are the 3 key differences between platforms like Instagram, Facebook or TikTok and search marketing? Keep on reading to find out and to learn how to use both of these two methods to get clients for your online business!
#1: Reaching new people
On social media, potential clients will mostly find you by accident. They will come across your account when searching with hashtags, scrolling through explore page or when someone shares your post on their stories.
When it comes to search marketing, you get to reach people when they are actively searching for your services, products or the content that you are creating (think blog posts or podcast episodes).
#2: The lifespan of your content
Social media content has a short lifespan. A large majority of posts that you share on a platform stop performing after a day or two which means that you have to constantly be creating new content if you want social media to for you.
Search marketing takes a bit longer to start bringing you the results, but once it does, your content can be bringing you new leads for months or even years to come! A blog post that you share today can help you book a new client 8 months from now - something that will very rarely happen on Instagram.
#3: Where the interaction happens
Social media platforms want to keep their users on the platform as long as possible. That’s why you usually only get 1 link to use - they don’t want you to send your followers (aka their users) to your website - they want you to keep them on their platform!
Search marketing is all about bringing people to your website. This is very helpful because it gives you an opportunity to get them to fill out your contact form, buy a product from your online store, sign up for your newsletter or give you a chance to retarget them with ads.
