5 things you have to know about Pinterest as a wedding photographer
Whenever you decide to start using a new platform as a wedding photographer, one of the first things you should do is to cover the basics. Even though at the first look, all social media networks seem to work the same way, that is far from the truth. Facebook is much different than Twitter, for example. What works at one will probably not gain as much traction at the other. This is true for Pinterest too.
In this blog post, you'll learn some of the most important things you should know and understand about Pinterest if you want to maximize its power and use it to grow your wedding photography business.
1 | Pinterest is not a social media platform
Yes, you read that right. Pinterest is actually a visual search engine, which is why it has more in common with Google, than it has with Instagram for example.
In fact, think about your Pinterest profile as your blog and your pins as your blog posts. The more blog posts you publish and the better you optimize them for SEO, the more people you are able to get to your website. It’s exactly the same on Pinterest!
By sharing content on Pinterest, you are actually building a content vault (not an actual expression, just something I came up with). If you only have some pins on your account, then your content vault is pretty small & your chances of reaching potential clients are pretty slim. BUT! If you fill your Pinterest account with lots of content, then your content vault becomes almighty and all of a sudden, hundreds of thousands of people see your pins every month. Even the ones that you published a year ago!
Which brings us to lesson #2!
2 | Your pins have a suuuuuuper long lifespan
How long exactly are we talking about? Years! Not a few hours, not a couple of days, not even a week or so. YEARS.
In fact, did you know that I haven’t posted on my Pinterest account in almost 18 months now and more than 150.000 people still see my content every month & over 1.000 people visited my website from Pinterest last month alone? Pretty neat, right?
And this leads us nicely to lesson #3.
3 | A pin that was published months ago can suddenly go viral
I’ve seen this happen with my clients’ pins so many times already, I don’t even get surprised anymore. A pin that didn’t really perform that well from the get go will suddenly gain momentum and go viral.
This is why you should:
never delete your pins (no matter how poor they are performing), and
give Pinterest enough time to work its magic. It may not be the fastest platform in the bunch, but I’m sure that it will be bringing you results the longest.
Because of that, I strongly encourage people to start Pinterest marketing sooner rather than later. It may seem counterintuitive to put more effort into your marketing when you’re super busy or even fully booked, but the truth is, this is actually the best time to start.
If you start now, your account and your content will already be getting some traction by the time you hit slow season, which means you’ll be able to reach more potential clients just when you’ll need them!
4 | Pinterest is all about recycling your existing content
One of my favorite things about Pinterest marketing is the fact that it doesn’t require you to come up with new post ideas, or create new content for yet another platform. In fact, you can simply take whatever content you already have, repurpose it for Pinterest and let the platform turn it evergreen.
What kind of content can you use? Practically everything! Your photos of course. Your blog posts or podcast episodes (if you have them). You can also repurpose your Reels, promote your freebies and probably a few more things I can’t think of at this moment.
I call this a win-win situation!
5 | Pinterest is probably the easiest platform to outsource
I know that outsourcing can be tough. After all, you don’t want to lose that magic touch that makes you, well, you. But you also don’t want that other person to come in and make it inauthentic.
Good news for you is that you really don’t have to worry about that when it comes to Pinterest. Since I’ll be simply recycling your existing content, making it Pinterest friendly, and then directing everyone to your website, it’s practically impossible for me to mess up your work and your brand.
Plus, I’ve designed a system that makes it possible for you to be completely hands off with your Pinterest marketing. After our initial Strategy Workshop, I handle everything for you from setting up your account, researching targeted keywords to improve your SEO, source the content, design the pins, schedule everything… you get the idea. You don’t have to worry about a thing.
There you have it, these are 5 things you need to know about Pinterest as a wedding photographer. If you want to learn more about the platform, I encourage you to start by reading 5 quick tips to improve your Pinterest page and another blog post, where you can see for yourself, how Pinterest can increase your website traffic by 300%.
P.S.: do you want to outsource your Pinterest marketing? Take a look at the Services page to find out more.
